This GCC Gum & Mints Consumer Preferences Report captures how people across the region actually buy for freshness, not just what flavors they say they like. Using consented insights collected through Blapp, it maps the real behavior behind the category: where people purchase, the moments that trigger buying, the motivations that keep it habitual, and the barriers that reduce frequency.
The result is a clear view of gum and mints as micro “use-cases” post-coffee refresh, commute habits, social confidence moments, travel needs, and focus rituals helping brands understand what wins attention at the shelf and what sustains repeat purchase over time.
