This GCC FMCG Consumer Preferences Report captures how people across the region actually behave when it comes to everyday grocery and household products, not just what they claim they prefer. Built from consented insights collected through Blapp, it highlights the real forces behind FMCG decisions: value vs. quality trade-offs, trust signals (origin, brand credibility, ingredients), purchase routines, and what triggers consumers to switch between brands.
The result is a clear view of FMCG as a set of real-life “use-cases” – quick restocks, health-driven choices, family shopping baskets, and trial moments for new products, helping brands understand the behaviors that shape demand, loyalty, and long-term growth.
