This Oral Care Report looks at how consumers approach everyday oral care and what influences their product decisions. It explores brushing frequency, toothpaste and mouthwash usage, flossing habits, health concerns, brand trust, switching behavior, and the role of professional recommendations.
Using consented insights collected through Blapp, the report goes beyond basic product usage to show what shapes oral care choices at different stages of the consumer journey. It looks at the habits people build around brushing and complementary products, the purchase drivers they prioritize, the level of trust they place in dental and clinical recommendations, and the factors that can encourage them to stay with or switch from a brand.
The findings highlight how routine, product performance, health concerns, price, and credibility all influence oral care decisions. In a busy and highly competitive category, these insights can help FMCG oral care brands and advertisers better understand where they can stand out, which messages are more likely to build trust, and what consumers need to see before choosing one product over another.
This Oral Care Report can support stronger product positioning, more relevant campaign messaging, clearer value propositions, and better decisions across media, communication, innovation, and the overall purchase journey. It gives brands a more practical view of what matters to consumers and where there may be opportunities to strengthen consideration, loyalty, and differentiation.
