This GCC Beverage Consumer Preferences Report captures how people across the region actually choose drinks in real life, not just what they claim they prefer. Using consented insights collected through Blapp, it maps the behaviors that shape beverage demand: everyday drink defaults, energy and soda frequency, openness to trying new brands, purchase drivers, preferred pack sizes, channel habits, and rising sugar awareness.
The result is a clear view of beverages as real “use-cases” – quick refresh moments, energy-driven routines, grab-and-go choices, and value-led stock-ups – helping brands understand what influences selection at the exact moment of purchase and what keeps consumers coming back.
