This GCC Consumer Goods Preferences Report captures how people across the region actually make everyday purchase decisions beyond what they say they prefer. Using consented insights collected through Blapp, it highlights the real layers behind choice: how familiarity turns into buying behavior, what influences trust and value perception, where shoppers purchase, what breaks loyalty at shelf, and how open consumers are to trying new product launches.
The result is a clear view of consumer goods as lived routines; household habits, repeat purchases, context-driven switching, and trust-led categories, helping brands understand what drives preference today and what signals readiness for growth tomorrow.
