This GCC Pizza Consumer Preferences Report captures how people across the region actually behave when it comes to pizza, not just what they say they like. Using consented insights collected through Blapp, it maps the key forces behind pizza demand: ordering frequency, spend ranges, deal sensitivity, health vs. indulgence preferences, and what makes consumers choose (or switch) between brands.
The result is a clear view of pizza as a set of real “use-cases”; quick bites, family meals, group gatherings, late-night cravings, helping brands understand the moments that drive orders and the preferences shaping the basket.
